Love fashion AND want to do all you can for the environment?
1. Ask yourself: “Do I really need it?”
Most of our purchases are impulsive. You will often surprise yourself by answering “no” to the question.
2. Be curious and be informed.
Ask the salesperson in store questions, read labels (where is it made? what is it made of?), follow eco fashion-focused blogs like Ecouterre, Eco-salon, or Tree Hugger.
3. Be proud of bringing your re-usable shopping bags, even if it is in a high-end store.
Does your t-shirt need to be wrapped in a paper with a ribbon, in a box, in a fancy bag with even more paper? There is totally a prestige factor to it, but what happens to all of this after? Re-use? Recycle? Garbage? Being “eco” is not only with your actions, but with your attitude as well.
4. Wear your clothes!
There is no wrong in wearing the same pair of pants or sweater twice or even three times in a week. Be creative and style those differently. Take a minute and look at your closet right now. How many things have you only worn once, or never? Once you are done going through your closet, DONATE!
5. Buy quality.
If you really must buy, make sure your clothes have long lifespans. The higher the quality, the longer the life. Basic and classic pieces should always be part of your wardrobe. Look for well-made clothes with high-end fabrics and materials, and timeless patterns. If you shop this way, you will wear your clothes over and over again without getting tired of them.
6. Take the leap and try second hand clothing.
If you buy around 10 clothing items per month, try to get at least 1 out of 10 of them used. You can find stylish used pieces from vintage and thrift stores. Better yet, exchange clothes with other fashionable friends (it’s free!), or have a fashion swap event. Stop being scared of wearing second hand clothing; there is nothing to fear. Start with accessories, like a purse or a belt, and see how you feel; you’ll start to notice how people compliment you for your fashionably
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